Why Was My Favorite Style Discontinued?
If your favorite style, lens, or color is no longer available, here’s why—and how to let us know what you'd love to see return.
We know how disappointing it can be when a go-to frame disappears from the site. If your favorite style, lens, or color is no longer available, here’s why—and how to let us know what you'd love to see return.
👋 Why Do Styles Get Discontinued?
There are a few reasons we might retire a frame or color:
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We’re making room for new designs: We launch fresh styles, lens colors, and materials throughout the year—and sometimes that means phasing out older ones.
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Lower demand over time: If a style sells less frequently, we may discontinue it to keep inventory focused on top performers.
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We’re improving the fit or function: Sometimes, a frame is retired because we’re updating it behind the scenes—better materials, more precise fit, or a next-gen design.
But that doesn’t mean it’s gone forever.
💬 Want It Back? Tell Us!
We love hearing from customers about what they miss, what they loved, and what they want next. Whether it’s:
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A frame you used every weekend
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A lens tint that worked perfectly on the water
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A colorway you’re still dreaming about
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Or an idea we haven’t thought of yet...
Let us know! We track every single request and it truly helps shape future product decisions.
👉 Drop us a note here or reply to any email—we’re all ears.
🌞 What’s Coming Next?
Our design team is always working on something new—whether it’s upgraded fits, coastal-inspired colorways, or limited-edition collabs. Make sure you’re signed up for our emails so you never miss a launch (or a comeback).