Why Are Some Styles Out of Stock?

We do our best to keep all Rheos styles in stock year-round, but sometimes popular frames fly off the shelves faster than expected. If a style you love is currently out of stock, here’s why—and how to make sure you don’t miss the next drop.

⏳ Why Are Certain Frames Unavailable?

There are a few reasons we may temporarily sell out of a style:

Seasonal demand: Our shades tend to move fast in spring and summer, especially our bestsellers.
Limited production runs: Some frames and colors are released in smaller batches to minimize waste and keep inventory fresh.
Material or supply chain delays: We use specialized materials like our proprietary HydroClear lenses and lightweight floating frames—which can take longer to restock.

The good news? If it’s marked “sold out,” it’s usually coming back soon.

📬 Want to Be the First to Know?

You can sign up for restock alerts right from the product page:

Click on the style and color you want
If it’s out of stock, a “Notify Me” box will appear
Enter your email and we’ll shoot you a message as soon as it’s back!

These alerts are the fastest way to hear about restocks—many customers grab their frames within hours of getting the email.

🧡 Looking for Something Similar?

While you wait, check out some of our top recommendations based on fit, style, and adventure type:

Love the Lana? Try Sapelos for a similar frame with a snug feel
Missing Coopers? Bimini offers a comparable shape with a subtle side shield
Craving mirrored lenses? Filter by “Mirrored” in our shop to see what’s available

Or feel free to contact our team—we’re happy to suggest something that suits your style and face shape.